The coat under the coat matters most
Primers, sealers, specialty finishes and the applicators that put them on straight. Stocked for people who are finishing a wall, not browsing colour cards.
Browse everythingNew in the finishing aisle
Recent additions to the coatings shelf.

XIM UMA White Primer Sealer Bonder - Superior Adhesion

PADICO Water-Based Matte Waterproofing Sealant

Valspar Dark Satin Antiquing Wax - Chalky Finish Projects

Bates Choice Deck Stain Brush Applicator Kit - Premium Finish

Paint Guard Mold Defense Additive - Lemongrass Scent

Violante Grassello High-Gloss Lime Plaster

ValueMax Mini Paint Roller Kit - Precision Finish Set

Instant Wall Repair Roller Paint Kit - White 500g
A Fort Worth counter for finishing work
Amafah supplies paint, primers, specialty wall finishes and the applicators that go with them. The online range is the finishing side of the counter: what you need to prep a surface, coat it and protect it. Product pages carry the manufacturer's own coverage and cure data.

Shop by layer
Prep, finish, protect, apply — every product sits in one of these.
Before the first coat
Do I need a primer under a specialty finish?
Usually yes — lime plaster, milk paint and stone-effect coatings all want a bonding primer on anything glossy or previously painted. The manufacturer's instruction sheet on each product page is the authority.
How much will one tin cover?
Coverage is printed on each product page in square feet, taken from the manufacturer's own figure. Porous and textured surfaces will use more than the stated rate.
Can these ship by air or express?
No. Liquid coatings move by ground only, which is why standard shipping is the single option at checkout. Delivery windows are on the shipping policy page.
Can I return an opened tin?
Opened coatings cannot be resold and cannot be returned. Unopened, undamaged tins in original packaging are covered by the return and refund policy.
Trade list
Restocks and new finishes
An occasional note when a new plaster, primer or applicator joins the range.